Another post in my disjointed look at small publishing.
I have a backlog of writing/business/marketing podcasts I listen to when driving or washing the dishes. Or cleaning. (I’ve found I can’t listen while working on the computer since most of my computer-time involves writing and reading.)
This podcast was an Internet radio show that interviews publishing experts and this guest was an expert in marketing for small publishers or authors (either/or). I haven’t read any of his books, but one of them is on my “buy” list. He was discussing building newsletter lists and how marketing today is all about building relationships with your customers. He has a newsletter list of 10,000 subscribers and feels he has developed a relationship with them.
Not only is he a far more popular guy than I currently am, I wonder how he thinks he has a relationship with 10,000 people he’s never met.
Why does this statement bother me?
Because I’ve had a number of discussions (verging on argument) with my lover about the relationships I built with my escort clients. Many clients I only saw for an hour at a time (my base minimum). Still, I tried to establish a connection with them and forge a small relationship. Obviously, it was easier to do with those I saw again and again (or those with whom I “clicked”). Even so, a lot can happen in an hour’s time concentrated between two people. So I argue that I built relationships (except in those few cases where it wasn’t working out no matter what). He argues I can’t possibly think that I built a relationship based on such a short time-frame.
Well, thanks to Mr. Book Marketing Expert, my point is proven. I can now argue I built a way better relationship with my clients than he possibly can with his 10,000 subscribers. In fact, I didn’t realize just how great a relationship I was building. I underestimated myself! I was a marketing/relationship genius!
I’m working hard at building relationships with my readers. I can’t spend one-on-one time with every one. The blog thing is fun; the newsletter thing kind of stiff. I keep thinking I need to do more, but according to Mr. Book Marketing Expert I’m actually well along the road in relationship-building, even though it doesn’t feel like it compared to escort work. I’ll have to get used to my more-limited level of relationship-building.
Of course, this whole post leads one to wonder: is having sex marketing? (Answer: it sure can be!)