Tired of “authentic” as the new buzzword. It’s either being used by completely inauthentic people, or it’s being used in a such a way that renders any true authenticity meaningless. I’m following one blog where the writer has decided to “be authentic” and if I have to read another one of his vague and presumably powerful posts about something supposedly authentic in his life, I’m going to scream and unsubscribe (and I’ve read his blog for years).
As for escorts — find a new word. Though at least authentic is better than zest. Don’t get me started on that escort trend-word. (I would love to write an escort ad that includes the line “I’m authentic, as well as genuine and real.”)
“authentic” as a “lifestyle”
This is even more irritating, as supposedly there is only one way to live authentically: eat certain foods, wear certain clothes, believe certain things, practice yoga and/or trail running, and yammer on about how it’s all changed your life on every social media platform you can find. Ideally, you’ll also sell ebooks about how everyone else can live just like you, especially if your readers are white and/or male. (Taking it further are those who have sold all their possessions and live out of a suitcase. I’ve found it’s an overrated way to live.)
The authentic trend bugs me because I do not think the word means what they think it means. It’s a good word, getting used into meaningless dust. Can’t everyone go back to using zest in an irritating way?